A Cohesive Image & Identity Strategy Overview
Key Objectives
• Establish a unified community brand
• Promote Greater Columbus to audiences outside the region
Recommended Strategies
• Research, define and develop a community brand
• Develop a marketing campaign to introduce the brand outside the region
Success Metrics
• Successful development and adoption of an updated community brand identity
• Positive outside media coverage generated through an earned media campaign
• Number of annual visitors, conventions, trade shows and other events attracted to Greater Columbus
1200
